Osborn launches major grassroots field campaign

November 18th, 2011

“Camp VicTorie” Trains and Empowers More than 100 Volunteer Leaders

SANTA MONICA, CA – Signaling that a grassroots movement of community leaders will take on Sacramento, Torie Osborn escalated her campaign for state Assembly this week with an unprecedented training program for more than 100 volunteers.

“Camp VicTorie” trained a diverse cadre of leaders from throughout the 50th district in campaign skills, organizing tactics, and personal empowerment. Attendees spoke of fixing California and committed to become community-level organizers for Osborn’s campaign for the new, open west-side Assembly seat, AD 50.

“This campaign is about a smart, engaged constituency that is ready to lead and is demanding better for California,” Osborn said. “This is a movement of people who have had enough with the status quo and are insisting that Sacramento invest in jobs, education, the environment and health care.”

Scores of people of various backgrounds, ages, and political experience attended the day-long training camp. They will become the backbone of an impressive field operation that will identify, organize and mobilize voters in the 2012 election. Special guests included Assemblywoman Julia Brownley and Los Angeles City Council President Eric Garcetti.

The program was modeled on successful trainings offered by Obama for America, the late Sen. Paul Wellstone, the Courage Campaign, and the United Farm Workers.

Attendees said they were energized and inspired by the training:

“Torie is running a different type of campaign,” said David Card, a small business owner and civic leader from Pacific Palisades. “Her campaign is powered by people, led by citizen leaders, and funded by citizen activists, not the special interests of Sacramento. Camp VicTorie provided us the tools we need to organize our communities and build a support base throughout the district.”

“As a young person, I was losing hope in what previous generations called the ‘California Dream’, but with Torie’s leadership I think we can actually renew that dream,” said Jeremy Arnold, a high school junior from Santa Monica. “Torie knows what we need to do to fix our education system and help keep middle class jobs in California. She cares about my generation, and her deep ties to us and to this district have renewed my hope!”

“Many people talk about the need for bold change in California, but, when push comes to shove, they’re scared to back up their talk with meaningful action,” said Sue Sexton, a resident of West Hollywood and a member of the city’s LGBT Advisory Board. “If we want bold changes in our state, then we need to send bold leaders with a message to Sacramento. The way to do that is to elect Torie Osborn to the State Assembly, and Camp VicTorie is a critical step in making that happen.”

Campaign experts note it is unprecedented for 100 volunteers to attend a daylong training program for a state legislative race – especially 12 months before the election. The turnout demonstrates an enthusiasm and level of grassroots support that has made Osborn the leading candidate in the field for the open seat. Each of the attendees pledged to organize in their own communities and recruit more volunteer leaders.

“I am overwhelmed by the turnout and by the commitment,” Osborn said. “And I am inspired by the wisdom and the passion. This is how to build a winning field program – tapping into people’s hunger for real change, and building a campaign that mobilizes their talents.”

The camp was taught by a crew of seasoned organizers who have worked for Barack Obama, Barbara Boxer, Kamala Harris, Bill Rosendahl, and various labor and progressive social movements. Osborn said her campaign will hold an additional Camp VicTorie training in the spring.

Photos of “Camp VicTorie” are below (click each for a larger version):

View the full hi-resolution photo gallery and download many more pictures by clicking here.


Osborn is acclaimed for her pioneering leadership as an executive at several nonprofit organizations, including the Liberty Hill Foundation and the Los Angeles Gay & Lesbian Center – both of which are located in the new 50th Assembly District – as well as United Way of Greater LA. Osborn also served as a senior policy advisor on homelessness, poverty and economic development to Los Angeles Mayor Antonio Villaraigosa. She is currently a senior strategist for California Calls, a network of 25 organizations throughout the state committed to commonsense governance reform.

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